Start with three tiers
Three tiers is enough for most saunas: an entry tier for occasional visitors, a middle tier for weekly regulars, and a top tier for people who come several times a week.
Credits, not unlimited
Give each tier a number of session credits a month. Credits are easy to understand and protect your busiest hours from being filled by a few people.
Add guest passes and member prices
Guest passes let members bring friends, which is how memberships grow your customer base. A member price on extra seats rewards people who come more often.
A worked example
Seaside Sauna in Lancing offers Bronze, Silver and Gold tiers starting at £40 a month, with monthly session credits, guest passes and a discount on extra social seats.
Take payment automatically
Monthly card or Direct Debit payments save you chasing people. Make it easy to change tier or cancel, and people are more likely to join.
