Sauna Business Guides: Starting, Pricing, Marketing

How to start a sauna business in the UK.

A practical guide to starting a sauna business in the UK: choosing a format and site, permissions to check, pricing, booking and getting your first customers.

How to price sauna sessions.

How UK saunas structure prices for social sessions, private hire, off-peak times, memberships and gift vouchers, with a worked example from a beach sauna.

How to choose sauna booking software.

What to look for in sauna booking software: shared-seat capacity, private hire, payments, reminders, memberships, vouchers, an app and last-minute sales. A practical checklist.

How to market a sauna business.

Practical marketing for UK saunas: local search, Instagram, reviews, vouchers, memberships, partnerships and how to get recommended by AI assistants.

How to fill quiet sessions.

Practical ways to fill quiet sauna sessions: off-peak pricing, last-minute push notifications, member credits, partnerships and better reminders.

How to set up sauna memberships.

How to design sauna memberships: tiers, monthly credits, guest passes, member prices and payment by Direct Debit, with a worked example.

How guests book

Six steps to a QR ticket.

Step 1 of the booking flow: Session — Step 1Session

Step 2 of the booking flow: Date — Step 2Date

Step 3 of the booking flow: Time — Step 3Time

Step 4 of the booking flow: Guests — Step 4Guests

Step 5 of the booking flow: Extras — Step 5Extras

Step 6 of the booking flow: Pay — Step 6Pay

Done of the booking flow: QR ticket — DoneQR ticket

What you get

Everything a sauna needs to sell seats.

Six-step booking

Session, date, time, guests, extras and payment, with a running total and live seats at every step.

Flexible pricing

Day prices, time-of-day prices like cheaper sunrise seats, and bank-holiday overrides.

Memberships

Tiers with monthly credits, guest passes and member prices, paid by card or Direct Debit.

Last-minute seats

When someone cancels, push the free seats to opted-in phones in one tap.

Gift vouchers

Sell personalised vouchers online, emailed in seconds with a QR, redeemed at checkout.

Website bolt-on

A site designed for your sauna with booking on every page, edited from the same back office.

Questions

Good to know.

Are these guides free?

Yes. Read them, share them and use them however you like.

How much does Stoked cost?

Stoked is a flat monthly price with no commission per booking. Bookings start from £45 a month, and every module together is £150 a month, excluding VAT. Card fees are Stripe's standard rates, paid from your own Stripe account.

Can I try it first?

Yes. The live demo is a working copy of the platform. Book as a guest, then open the back office and the app and change anything you like. Nothing to install and no card needed.

Guides for sauna owners.